Cox’s acquisition of Fullpath promised dealers the ability to deliver highly personalized shopping experiences. A new CRM integration is a key step. +
Analysts say dealers can gain a competitive advantage by connecting AI-powered tools to customer, inventory, pricing and service data. +
FocalGraph Connect uses AI to help dealers identify more anonymous shoppers without replacing their customer data platforms, CRM or DMS. +
A new ebook details Launch Labs research that finds traditional marketing and analytics tools fail to recognize up to 85% of dealer website visitors. +
