An abundance of new tools is giving dealers AI fatigue. Here’s how to determine which will effectively engage customers and move the sales needle at your store. +
In a new article for Digital Dealer, David Boice says a hybrid online/instore sales model is now not only the norm but the expected experience for today’s consumers. +
Most dealers leverage some form of video marketing, but too many fail to fully appreciate its potential, according to Tim Copacia of J.D. Power UnityWorks. +
