AI expert Jim Lawrence urges dealers to stop competing for clicks and embrace generative engine optimization — and the higher conversion rates and better quality leads it can produce. +
An abundance of new tools is giving dealers AI fatigue. Here’s how to determine which will effectively engage customers and move the sales needle at your store. +
ImagineMyDreamCar founder James Lawrence helps luxury and exotic dealers deliver a concierge-like experience that meets the distinct needs of affluent car buyers. +
