Some dealers will spend the next five years collecting AI tools. Others will use AI to completely rebuild their businesses. MotorTech.ai founder Gerard Thatcher shares advice to help you make the best — and most profitable — decision.

Dealer Tech Talk host Simon Verona discusses the future of AI with MotorTech.ai founder Gerard Thatcher, including how “good” AI is getting better at converting leads to sales and why “bad” AI will always fall short.