Customer data management and advertising solutions provider PureCars has acquired AutoAlert, a leading data mining and customer engagement firm. +

Fullpath reports total traffic to dealer websites from AI platforms increased by more than 15 times on a year-over-year basis in January, reflecting a rare combination of trends. +

A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +

Kerri Wise has joined Lotlinx as chief marketing officer, bringing 25 years of industry experience to the inventory management solutions provider as it grows and leans into AI and machine learning technology. +

DAS Technology’s Tariff Toolkit is a free marketing and communications guide for dealers seeking a competitive advantage as new tariffs on imported vehicles create a sense of confusion and urgency. +