• Why AI Can’t Find Your Dealership

    Dealers are still fighting for page one search rankings, but AI has changed the rules of engagement. Dealers United’s Jorge Lafosse and Bobby Sight of Rob Sight Ford explain how they joined forces to AI-optimize an already SEO-friendly store.

    Aug. 18, 2026

  • Lawrence: WTF Are GEO and AEO?

    How do GEO and AEO differ from SEO — and are dealers SOL? Learn how a few simple changes can radically improve your AI search results with expert Jim Lawrence. +

    May. 12, 2026

  • AI Killed the Blue Link: Dealers Pivot From SEO to GEO

    AI expert Jim Lawrence urges dealers to stop competing for clicks and embrace generative engine optimization — and the higher conversion rates and better quality leads it can produce. +

    Mar. 17, 2026

  • Report: Dealers Need $3M to Close Google Visibility Gap

    A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +

    Sep. 29, 2025