• Lawrence: WTF Are GEO and AEO?

    How do GEO and AEO differ from SEO — and are dealers SOL? Learn how a few simple changes can radically improve your AI search results with expert Jim Lawrence. +

    May. 12, 2026

  • AI Killed the Blue Link: Dealers Pivot From SEO to GEO

    AI expert Jim Lawrence urges dealers to stop competing for clicks and embrace generative engine optimization — and the higher conversion rates and better quality leads it can produce. +

    Mar. 17, 2026

  • Report: Dealers Need $3M to Close Google Visibility Gap

    A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +

    Sep. 29, 2025