• Opinion: Empathic AI Can Break the 10-Unit Ceiling

    An abundance of new tools is giving dealers AI fatigue. Here’s how to determine which will effectively engage customers and move the sales needle at your store. +

    Feb. 3, 2026

  • ChatGPT Is Your New Data Analyst

    Ready to put AI to work in your dealership? Expert and former Google exec Jeff Su returns to make ChatGPT your personal data analyst with a simple, three-step process — no technical skills required.

    Dec. 2, 2025

  • What Is an AI Agent?

    AI expert and former Google executive Jeff Su uses plain language and real-world examples to explain how agentic AI works, starting with an overview of LLMs and AI workflows.

    Nov. 18, 2025

  • Report: Dealers Need $3M to Close Google Visibility Gap

    A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +

    Sep. 29, 2025