Former Microsoft Exec Says New AI Sales Platform Built on Trust
Daniel Pellegrini says his new auto sales platform, AI2Mob, leverages AI to help dealers spend less on ads by monetizing the trust they have built in their communities.
The 30-year tech veteran has chaired the board of directors of the Innovation, Sustainability and Inclusion Hub since 2018. In the mid- to late ’90s, he helped launch Microsoft’s retail organization and led the tech giant’s small and mid-size organizations team.
“At Microsoft, I learned that the most powerful technology is the kind that makes human connections stronger — not replaces them. AI2Mob is built on that same belief,” writes Pellegrini, the new company’s co-founder and chairman, in a release. “We are not disrupting the car-buying experience with algorithms; we are restoring trust to it. When someone you know recommends a vehicle, you listen. We built the infrastructure to make that moment happen at scale — and to reward the people who make it possible.”
AI2Mob is set to go live Friday. Features available at launch include buyer-to-vehicle matching, trackable referral links and commissions for referrers.
