If you have yet to experiment with AI, your procrastination has paid off. The selection of models has effectively narrowed to ChatGPT, Claude and Gemini. AI expert Jeff Su helps you choose the right tool and put it to work.
Consumers are using ChatGPT to find the right vehicle at the right price. Why not use the same technology to make the deal work? Carmen from Wowza Dealership AI has the voice prompts you need.
How do GEO and AEO differ from SEO — and are dealers SOL? Learn how a few simple changes can radically improve your AI search results with expert Jim Lawrence. +
DealerOn has added OnPrompt and Sidekick, two AI-powered tools designed to help dealers understand how car shoppers discover and interact with their online profiles. +
Agentic AI advertising solutions provider Synter has announced a series of platform enhancements designed to close the “execution gap” in automotive advertising. +
Overfuel’s new Search Engine Intelligence platform was designed to give auto dealers detailed insights into how AI-savvy car buyers encounter and engage with their stores. +
Fullpath reports total traffic to dealer websites from AI platforms increased by more than 15 times on a year-over-year basis in January, reflecting a rare combination of trends. +
Dealer Tech Talk host Simon Verona discusses the future of AI with MotorTech.ai founder Gerard Thatcher, including how “good” AI is getting better at converting leads to sales and why “bad” AI will always fall short.
AI expert Jeff Su offers four workload-thinning ChatGPT hacks, starting with the use of reverse prompts to produce a reusable code for competitive dealership and agency analysis.
Carmen from Wowza Dealership AI demonstrates how a few words of advice can help sales managers assure top-of-funnel shoppers they have found the right dealership.
