Overfuel’s new Search Engine Intelligence platform was designed to give auto dealers detailed insights into how consumers who use AI to search for vehicles encounter and engage with their stores.

“Dealerships can no longer rely on ‘feeling’ fast,” writes the company’s principal of SEO, Douglas Karr, in a release. “Our platform reveals the data-driven factors that secure top positions. If you aren’t ranking for the most voluminous and highest-value keywords, you’re missing the most intentful buyers in your market. We provide the intelligence to make sure your digital front door stays open.”

Executives say the new tool recognizes factors that drive inclusion in the AI overviews (AIOs) displayed by ChatGPT as well as AI search tools built into frequently used organic search engines and operating systems. Features available at launch include economic impact modeling, AIO impact analysis and granular search taxonomy.

Read more at Cision