PureCars CEO Lauren Donalson shares practical advice for dealers who want to leverage AI to enhance compliance, customer engagement and resource allocation. +

Zach Shefska tells his dealer dad and CarEdge co-founder Ray Shefska how a room full of car dealers reacted to a live mystery-shopping demo in which AI agents revealed broad disparities in pricing accuracy.

CarEdge’s Zach Shefska takes readers inside the live test of 100 dealerships that proved AI is critical to engaging car shoppers — and giving them an accurate price — in real time. +

How do GEO and AEO differ from SEO — and are dealers SOL? Learn how a few simple changes can radically improve your AI search results with expert Jim Lawrence. +

Fullpath reports total traffic to dealer websites from AI platforms increased by more than 15 times on a year-over-year basis in January, reflecting a rare combination of trends. +

CarEdge’s newly launched Car Dealer Transparency Index was designed to use verified out-the-door quotes to rate dealerships based on the accuracy of advertised prices with no “pay to play” option. +

Dealerslink has launched its 2026 AI Suite, adding six new AI-powered tools dedicated to multiple facets of automotive sales and marketing, including inventory, pricing and vehicle description pages. +

Only 25% of Americans surveyed for Cox Automotive’s 16th annual Car Buyer Journey report used AI tools along their path to purchase, but that group outpaced all others in reporting the highest levels of satisfaction. +

CarGurus dealers now have access to PriceVantage, a new tool designed to use machine learning to deliver pricing recommendations based in part on shopper behavior and inventory datasets. +

Cars.com announced the launch of Carson, a new, AI-powered search tool that allows consumers to submit conversational queries and already boasts a 30% higher conversion rate. +