Zurich Debuts AI-Powered, Conversation-Based F&I Coaching Platform

Jun. 15, 2026 | |

Zurich has launched Zurich Advisor IQ, an AI-powered training and coaching platform designed to record, monitor and analyze F&I conversations and deliver transaction insights in as little as 15 minutes.

The new system creates personalized coaching scenarios based on real performance gaps, strengthening needs analysis, menu presentation and customer engagement skills. It also gives dealers visibility into individual and dealership-wide metrics — including PVR, PPD and utilization — and continuously learns from new transaction data, according to a release.

“As the F&I environment becomes more complex, car dealers need tools that deliver clarity, certainty and measurable results,” writes Dante Pileri, head of sales for Zurich Direct Markets. “Zurich Advisor IQ brings AI-powered coaching directly into the flow of real deals, giving F&I teams the confidence to perform at a higher level in every interaction.”

Read more at Zurich