Trio of Tech Heavyweights Forms PromptPath Leadership Team
PromptPath announced that Amit Maheshwari, Max Steckler and Jason Barrie will serve as the AI-enabled dealership conversation platform’s executive leadership team.
Steckler, a PromptPath founder, will serve as CTO, continuing a career that has included senior roles at Cobalt, CDK Global, DealerSocket and Podium. Former Cox Automotive executive and 25-year automotive technology veteran Maheshwari is the company’s CEO. Barrie, who spent 16 years at Dealertrack and Cox, is COO.
In a release, Maheshwari says their mission is to improve dealership workers’ performance, not necessarily to replace them.
“Dealers have spent years refining how they track digital activity, but many still have limited actionability into the conversations that happen once a customer picks up the phone or when they visit the showroom,” Maheshwari writes. “PromptPath enables sales, BDC, F&I and leadership personnel to deliver consistent road-to-sale execution for better customer experiences and profitability.”
